Free People
Created weekly email and web assets for Free People and FP Movement, translating each brand’s distinct sensibility through cohesive design, typography, and visual hierarchy.
Designed a sustainable Nalgene bottle for FP Movement, pairing playful branding with functional design to elevate the gift-with-purchase experience.
Designed weekly social stories, in-feed posts, and sponsored ads for Free People US & UK Collection and FP Movement, refining type and artwork to amplify brand collaborations and drive audience engagement.
Designed hand-crafted seasonal brand identities with the Free People design team, merging tactile logo design, layered textures, and playful typography to bring warmth and freshness to campaigns, events, and marketing sweeps.
THE LOVE SHOP
THE LOVE SHOP
BRANDED SHOPS
Designed a hand-crafted seasonal brand identity with the Free People design team, merging tactile logo design, layered textures, and playful typography to bring warmth and freshness to campaigns, events, and marketing sweeps.
THE TRAVEL SHOP
THE TRAVEL SHOP
BRANDED SHOPS
Designed a hand-crafted seasonal brand identity with the Free People design team, merging tactile logo design, layered textures, and playful typography to bring warmth and freshness to campaigns, events, and marketing sweeps.
