the Love Shop

BRANDED SHOPS

A circular design with red, flame-like shapes radiating outwards from a black center on a white background.

After gathering inspiration for new techniques in graphic design, type exploration, texture, & illustration, the seasonal packet developed brought a unique visual identity to creative assets for marketing sweeps, events, & campaign launches. 

A pink card with red handwritten text looping around the border that says 'you love you.' In the center, there are three small red doodles: an eye, a heart with spiral patterns inside, and a capital letter 'U' beneath the heart.
Valentine's Day card with black and red decorative hearts, the words "Xo" repeated twice, and an arrow piercing a heart in the center.
A close-up of a person’s hand with an engagement ring on the finger, overlaid with the text 'ALL YOU NEED' on a pink and red blurred background.
A pink and red graphic poster with the text "LOVE" in large stylized letters, and the phrase "free people" written in cursive across the bottom.
Art Direction and branded seasonal shop graphic design for Free People by Ellen Gasper
Art Direction and branded seasonal shop graphic design for Free People by Ellen Gasper the overall style is artistic and vintage-inspired.
Art Direction and branded seasonal shop graphic design for Free People by Ellen Gasper
Art Direction and branded seasonal shop graphic design for Free People by Ellen Gasper

the Travel Shop

BRANDED SHOPS

Stylized sun with red sun rays and a black center.
A digital collage featuring a woman's face and beach scene, with text about summer travel and free people, ocean chart, seashells, and scenic nature elements.
Collage of summer-themed posters and photos related to travel, beach, and relaxation, including illustrations, text, and Art Direction and branded seasonal shop graphic design for Free People by Ellen Gasper
Collage of travel-themed postcards and flyers with messages about summer, travel shop, beach, and sun, featuring various texts and images Art Direction and branded seasonal shop graphic design for Free People by Ellen Gasper